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Designing incognito for real safety

Any honest conversation about dating apps has to start with safety, and specifically with the experience women have on them. Visibility on most apps is a one-way door: to participate, you have to be seen by everyone, all the time.

We wanted a different default. On VYB, you can go fully incognito — browse the entire room, see everyone who's present, and stay completely invisible until you decide to send an invite. No one knows you're there unless you choose to appear.

Pair that with live verification — every account is confirmed as a real person with a live selfie before they can check in — and the room stops being a place full of anonymous unknowns. It becomes a set of real, verified people, and you control exactly how much of yourself is visible within it.

Safety isn't a settings screen we bolted on at the end. It's the foundation the rest of the product is built on. Presence is powerful precisely because it's paired with control.

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